Zander, the creative genius, embarked on an exhilarating journey to birth a groundbreaking CBD gummy and vape brand, HiGH. Armed with just a color scheme as his canvas, Zander masterfully crafted an entire brand ecosystem, unveiling a comprehensive brand guide, striking icons, and captivating packaging that seamlessly encapsulated HiGH's essence. Under his visionary touch, HiGH emerged as a symbol of sophistication and innovation in the CBD industry, attracting attention and admiration in equal measure. But Zander's talents didn't stop there; he lent his artistic vision to design a mesmerizing tradeshow booth that became an industry showstopper and a range of captivating apparel for the overarching manufacturing company. His multifaceted approach redefined not just HiGH but the CBD industry's design landscape as a whole, making him a design trailblazer for years to come.